7.09.2007

Millennials... seriously?


We twenty-somethings... what are we? What sort of media cattle-brand do we sport? Does the "burn" (so to speak) look "cool" (so to speak) on our "skin" (so to speak)? I arrived at an article in this month's issue of Conscious Choice Magazine and found the answers to this short list of questions concerning which of the generation buzz-tags we (early to mid) twenty-somethings have the gift of lugging around. First of all, I'd like to say that Conscious Choice is a really great (and really FREE) publication that can be found around Chicago. If you can't track it down, check my favorite coffee hood. Here's the article. Now, in spite of the fact that Tom Tresser has a tendency to reach a little bit in order to scrounge up a profile for those of us between 15 and 25, we have arrived. We're Millennials. Isn't that great? Not only does Millennial connotate a cool futuristic and disposable plasticity, but it also gives the upper hand of endless publication title possibilities for trend marketing specialists and aspiring evangelist writers scrapping quickly to pen the next "how to reach a confused generation" book. If you're reading this and have it in your mind to be one of these writers, consider titles such as "ME-llennials: Subversive Micro-Marketing to Young Consumers in Search of P.C. Individuality" or possibly... for the evangelically and acronymically advanced memoirist, "M.I.L.L.E.N.N.I.A.L.S.(My Identity: Living Life Embracing Now. Non-Intentional Attempts at Loving the Savior)". But seriously though... what do you think about Tresser's assessment? Good? Fair? Just? Speak now, or forever hold your socially-responsible, groupthink focused, internet savvy peace.

3 comments:

serenity said...

hi, i'm married to the big dan, and i found this through the facebook, and i just wanted to say that i am stoked to be a millennial and that i read about it in fast company last year.

Anonymous said...

yeah... I'm pretty sure after mulling it over, that I too am feeling good about being a millennial. Can we really save the world? Do we have to? I also really agree that our parents have given us unrealistic expectations of what we can/should achieve without really emphasizing what it's going to take to get there. Seems to be some sort of a disconnect there...

cory isaac said...

man. i had to spend a few hours in order to take it all in. i do believe our imaginations take the place of our expectations more than they should, but dreams keep the future alive. if our unrealistic goals melt with the ice caps, they are still going to be gone. they may as well be blazing on into history so that more crazy do-gooders can follow.